Increased awareness among farmers and the wider public about the benefits of cooperatives will be achieved through the implementation of a public campaign through which farmers will be informed about the benefits of cooperatives. The public campaign will be complemented with a series of 20 informative sessions that will be organized in different locations throughout Macedonia. Thus, the opportunities offered by the project, the benefits of the co-operative as well as presenting the experiences of successful co-operatives from the region and wider will be directly shared with the wider public.