On July 19, 2021, in Veles was held a training on topic: Marketing and branding intended for agricultural cooperatives that are financially supported within the project “Support to development of agricultural cooperatives”.
At the training, 15 representatives from 7 agricultural cooperatives increased their knowledge in the field of marketing and branding as a continuation of the training in the field of sales. Through a group discussion, the attendees got acquainted with the business models of their cooperatives, the basics of marketing, brand and branding, after which they worked on creating individual sales and marketing plans for their cooperatives.
The training is part of the technical support intended for agricultural cooperatives within the project, and in the next period trainings will be organized on various topics according to the needs of the cooperatives.
